Veesion is experiencing rapid growth following its successful Series B funding round. This expansion phase requires strengthening our technical foundation and scaling our development capabilities to meet increasing market demands.

Missions

As the Paid Acquisition Manager, you will be responsible for driving online customer acquisition and new business for Veesion’s AI-powered solution by developing and executing growth strategies on multiple paid social and search platforms. This includes leveraging Meta (Facebook, Instagram), TikTok, Google ads and exploring other paid channels with a strong focus on experimentation and optimization. You will work closely with the Growth, Sales and Marketing team to create compelling campaigns for our target audience.

Key Responsibilities:

• Paid Media Campaigns:
  • Develop, execute, and optimize paid campaigns across Meta, TikTok, and other platforms to drive customer acquisition.
  • Proven experience with Google Ads, LinkedIn Ads, and other paid acquisition platforms to ensure a diversified lead generation strategy.
  • Focus on maximizing ROI while managing and continuously optimizing campaigns.
• Strategy Development & Execution:
  • Proven project management skills : you are organised, you keep track of your ongoing projects, follow KPIs and can manage collaboration with stakeholders within your team and from other teams.
  • Design and implement targeted growth strategies for each market, specifically for small businesses such as grocery stores, pharmacies, convenience stores, liquor shops, hardware stores, etc.
  • Create B2C-style campaigns that resonate with small business owners, focusing on cost-effective solutions that are easy to implement and scale.
  • Collect internal and benchmark external knowledge from platform-specific advertising that aligns with trends and resonate with our target audiences (store owners).
  • Continuously optimize campaigns through A/B testing and iterative improvements.
• Performance Tracking & Reporting:
  • Oversee and track key performance metrics, especially CPMQL (Cost per Marketing Qualified Lead) and ROAS, to ensure the effectiveness of campaigns in generating high-quality leads at sustainable costs.
  • Provide weekly/monthly performance reports and adjust campaigns based on ROI analysis to achieve better outcomes.
• Targeted Audience Segmentation:
  • Use data and insights from our paid platforms to segment audiences effectively.
  • Refine targeting strategies by market, location, business type, and customer behavior (liquor stores, grocery stores, etc.).
• Collaboration & Innovation:
  • Collaborate closely with the Sales, Growth and Marketing team to align campaigns with product launches, customer feedback, and seasonal promotions.
  • Stay ahead of the curve by keeping up to date with the latest trends in social media advertising, algorithm changes, and emerging platforms to ensure Veesion remains competitive.
  • Be the go-to person for insights on the evolution of paid media algorithms and its impact on campaigns.

You’re a Great Match If

• 5-7 years of proven experience in paid marketing and managing paid campaigns at scale, with a strong and proven track record across multiple platforms, including Meta (Facebook/Instagram), TikTok, Google Ads, LinkedIn Ads, etc.
• Hands-on expertise in paid media strategy including campaign optimization, A/B testing, conversion tracking, reporting, internal communication, and scaling paid campaigns for small to medium-sized businesses.
• Strong project management skills, with the ability to manage multiple campaigns, geographies, and projects at once, ensuring alignment with company goals.
• Entrepreneurial mindset with a deep understanding of growth challenges and a passion for driving measurable results.

Recruitment Process

• Screening with our Talent Manager (30 min)
• Interview with our Growth Marketing Manager (1h00)
• Business case presented to the Growth Marketing Manager and CMO (1h00)
• Last meeting with the CRO (1h00)

Benefits

• Salary 55 et 70K€.
• Swile meal voucher card to make your daily life easier.
• Transportation subsidy: 50% coverage of public transport costs.
• Comprehensive health insurance from day one.
• Inclusive and supportive culture that values diversity, equity, and inclusion.
• Fast-paced, motivating environment with growth opportunities.
• Prime office location in the heart of Paris (Beaubourg).
• Career Growth: Be part of an ambitious project in hyper-growth, creating opportunities for career advancement (both internally and externally).
• Innovative Technology: Work with cutting-edge AI solutions.
• Personalized Support: Receive tailored onboarding and ongoing training to enhance your sales skills.
• Performance Recognition: Achieve results and take on more responsibilities, your growth is driven by your performance, not your tenure.
• Global Team: Join a diverse, international company with over 28 nationalities and offices in multiple locations.